Everyday Heroes

Protecting Communities. Honoring Responders.

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everyday heroes
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everyday heroes
Hero Grid

A diabetic appears drunk. An unconscious patient has a deadly allergy. A wandering senior can't say their name.

MedicAlert IDs solve these emergencies instantly - when first responders know to look.

We're training 5,000+ responders and celebrating their life-saving work to protect more

A Legacy Built on Life-Saving Moments

With over 69 years of experience, MedicAlert stands committed to supporting first responders and ensuring that lifesaving information is always at their fingertips.

650K+

Daily Emergency Calls That Can Benefit from MedicAlert

4M+

Lives Protected Since 1956

69

Years of Service

Breaking the
Life-Threatening Feedback Loop

Two critical gaps put lives at risk every day. We're closing them through education and recognition.

Breaking the
Life-Threatening Feedback Loop

Two critical gaps put lives at risk every day. We're closing them through education and recognition.

The Protection Gap

Millions with chronic conditions, allergies, and medical complexities have no reliable way to communicate critical health information during emergencies.

650K

Emergency calls daily where medical info could save lives

The Education Gap

Even when medical IDs exist, first responders may not know to look for them or how to access life-saving information

1.3 sec

Between emergency calls - no time for uncertainty

Our Journey to Save Lives

A multi-phase initiative with proven success, building momentum from storytelling to national recognition.

Phase 1: Storytelling Campaign

Launched the Everyday Heroes campaign with powerful real-life stories, building emotional awareness and connection with first responders and the communities they serve.
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COMPLETE

Phase 2: Training Content Development

Co-creating training materials with our First Responder Council. Developing high-impact educational content for nationwide distribution through departments and social media.
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ON GOING

Phase 3: National First Responder Awards

Scaling nationally through recognition and education. Two waves: Education & Awareness, followed by the National Awards ceremony celebrating America's heroes.
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NEXT

Stories That Save Lives

Real stories from the frontlines, educational content for first responders, and the impact of MedicAlert.

Emotional Stories

Real lives, real impact. These powerful stories from patients and responders show the human side of emergency medicine - where MedicAlert transforms fear into hope and confusion into clarity.
Race Against Time

Discover how a quick-thinking first responder saved a life during a crisis—thanks to spotting a MedicAlert ID just in time.

Christine 2.0

Meet Christine, a MedicAlert member whose journey waiting for a heart transplant is filled with courage, hope, and the support of family, first responders, and MedicAlert. Christine shares how MedicAlert has been her safety net, providing peace of mind and reliable emergency response whenever she needed it most.

Alexandra's Peace of Mind

Meet Alexandra, whose journey with epilepsy has been one of resilience and determination. MedicAlert provides her with peace of mind and independence, ensuring first responders have the critical information they need in emergencies. Learn how a simple bracelet can make a life-changing difference.

Public Service Announcements

First responders share critical knowledge directly from the field. These PSAs teach both professionals and the public how MedicAlert saves precious seconds when every moment counts.

Educational Content

Comprehensive training resources for departments nationwide. These materials ensure every responder has the knowledge to recognize and use life-saving medical information.
CE Essentials: Finding the MedicAlert ID

Comprehensive training video for first responders on locating and using MedicAlert information.

CE Essentials: MedicAlert for Law Enforcement

This specialized training helps officers quickly identify medical conditions through MedicAlert, distinguish medical crises from criminal behavior, and access Safe & Found services for vulnerable individuals.

First Responder Voices Leading the Movement

Active first responders sharing real stories and training with their communities.

BERNARD TAYLOR

Firefighter/Paramedic

Firefighter/Paramedic with a deep focus on field education and peer mentoring. Known for blending hands-on EMS experience with calm, tactical storytelling.

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Cody Spaulding

Paramedic

Paramedic and content creator using humor and honesty to demystify EMS life. Brings real-world insight with a sharp edge and a relatable voice.

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Steve Crawford

Firefighter

Firefighter and trauma responder known for calm under pressure and clear field instincts. Passionate about community education and advocating for responder training.

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Bryson Lystrup

Law Enforcement Officer

Police officer and viral TikTok creator spotlighting the human side of law enforcement. Brings a balance of empathy, accountability, and on-the-ground realism.

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Itzel

Law Enforcement Officer

Law enforcement officer committed to community safety and education. Known for her strong, no-nonsense approach and field-ready presence.

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Support the Movement

Whether you're a first responder, department leader, or community member, you can help close the life-threatening gaps in emergency care.

Become a Campaign Sponsor

Your sponsorship powers both waves of our campaign - training first responders nationwide and celebrating their service through the National First Responder Awards. Make a measurable difference in emergency care.

Learn More
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Celebrate First Responders

Share real stories of first responders in action and the families they’ve helped, showcasing the human impact of their service.

Tell your story
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L.E.A.P. Program for Law Enforcement

Equip your department with tools to quickly identify and protect vulnerable community members. Access MedicAlert's 24/7 emergency support, Safe & Found services, and specialized training for cognitive-related calls.ers rely on MedicAlert’s vital information to provide care quickly and effectively. By becoming part of MedicAlert, members can help ensure that every EMT and responder has the essential information needed to make life-saving decisions.

ENROLL YOUR DEPARTMENT
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Donate for EMT Training

Through donations, sponsorships, and community engagement, the initiative will provide funding for ongoing EMT training and development programs.

donate
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Our partners